*This campaign was created as an entry for Creative Conscience Awards 2025, responding to the Open Brief to create solutions that address social issues and build a fairer, more sustainable world.

By 2050, 1.2 billion people will be forced to leave their homes due to climate change. But climate displacement remains a crisis unfolding in silence. These people are invisible to the world, unrecognised by international law, and left without legal protection. They are stateless – still here, but out of place.

Their reality remains unseen, unwritten, and unrecognised. But what if typography could make the invisible, visible?

We created The Displaced Type – a typeface where 15% of every letter is displaced. Just like 15% of the world’s population that will be forced from their homes by 2050.

Using this typeface, we rewrote well-known idioms and phrases about home in different languages – like "there’s no place like home." The familiar phrases become uncomfortable, broken, impossible to ignore. The displacement in the letters mirrors the displacement of millions, visually showing what it means to lose the place you belong.

The campaign would launch across billboards, social media platforms, and – most provocatively – home-listing sites like Airbnb and Rightmove. Imagine searching for your dream home and encountering displaced type reminding you that millions have nowhere to search at all. QR codes and social posts would direct people to a website where they could learn about the crisis and sign a petition demanding legal recognition for climate-displaced people.

Because losing a home isn’t just about losing shelter. It’s about losing identity, rights, and the fundamental right to belong.